{"id":11348,"date":"2024-12-12T21:09:53","date_gmt":"2024-12-12T14:09:53","guid":{"rendered":"https:\/\/dreamplex.co\/?post_type=blog&p=11348"},"modified":"2024-12-16T08:52:24","modified_gmt":"2024-12-16T01:52:24","slug":"ai-gen-z-and-social-commerce-the-biggest-opportunities-for-businesses-in-vietnam-in-2025","status":"publish","type":"blog","link":"https:\/\/dreamplex.co\/en\/ai-gen-z-and-social-commerce\/","title":{"rendered":"AI, Gen Z, and Social Commerce: the Biggest Opportunities for Businesses in Vietnam in 2025"},"content":{"rendered":"
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AI, Gen Z, and Social Commerce: the Biggest Opportunities for Businesses in Vietnam in 2025<\/b><\/h1>\r\n[\/vc_column_text][vc_single_image image=”11360″ img_size=”1920×1080″ alignment=”center” css=””][vc_column_text css=””]As we step into 2025, Vietnam is on the brink of significant transformation.\u00a0<\/span>\r\n\r\nThe country\u2019s rapid economic growth, advancements in AI, and increasing shift toward digital platforms are reshaping the way businesses operate and compete.<\/span>\r\n\r\nTo explore how businesses can capitalize on these opportunities, we spoke with five experts: <\/span>Ms. Thai Van Linh<\/b>, CEO of Skills Bridge; <\/span>Mr. Chris Elkin<\/b>, Founder of Doodle Design; <\/span>Mr. Soames Hines<\/b>, CEO of Ogilvy Vietnam; <\/span>Mr. Pawel Gorski<\/b>, Co-Founder of Tribee.io; and <\/span>Mr. Abishek Mathur<\/b>, Founder of Potential Lab.<\/span>\r\n\r\nThey shared these insights on the most significant opportunities awaiting Vietnamese businesses in 2025.<\/span>\r\n

1. Leveraging AI for Productivity and Innovation<\/b><\/h3>\r\nAI is no longer a futuristic concept\u2014it\u2019s becoming a core element of business operations. Across industries in Vietnam, companies are using AI to enhance productivity, drive creativity, and improve adaptability.<\/span>\r\n\r\nMs. Thai Van Linh<\/b>, CEO of Skills Bridge, emphasizes, <\/span>\u201cTo thrive in the AI era, companies must equip professionals with the skills to use these tools, driving faster execution and fostering innovation.\u201d<\/span><\/i>[\/vc_column_text][vc_single_image image=”11358″ img_size=”1920×1080″ alignment=”center” css=””][vc_column_text css=””]This reflects the growing understanding that AI\u2019s power lies not just in automation but in empowering the workforce to achieve more.<\/span>\r\n\r\nMr. Chris Elkin<\/b>, Founder of Doodle Design, underscores the importance of integrating Design Thinking with AI. He explains, <\/span>\u201cIntegrating Design Thinking with AI gives organizations an edge\u2014reimagining customer experiences, empowering talent, and unlocking potential in sectors like finance, healthcare, and education.\u201d<\/span><\/i>[\/vc_column_text][vc_single_image image=”11364″ img_size=”1920×1080″ alignment=”center” css=””][vc_column_text css=””]For instance, AI is enhancing diagnostics in healthcare, streamlining patient care, and improving fraud detection in finance. These industry-specific applications demonstrate how AI can address unique challenges and opportunities.<\/span>\r\n\r\nMr. Soames Hines<\/b>, CEO of Ogilvy Vietnam, points out how AI platforms like WPP Open are transforming marketing workflows. As Ogilvy Vietnam adopts WPP Open for key clients, the focus shifts from traditional influencer marketing to community-driven strategies, where trust and authenticity are paramount. This isn\u2019t just about technology but about redefining how brands connect meaningfully with their audiences.<\/span>[\/vc_column_text][vc_single_image image=”11356″ img_size=”1920×1080″ alignment=”center” css=””][vc_empty_space][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”blog-banner”][vc_column_inner el_class=”t-order-2″ width=”1\/2″ css=”.vc_custom_1701845137525{padding-top: 4rem !important;padding-right: 4rem !important;padding-bottom: 4rem !important;padding-left: 4rem !important;background-color: #e3edf6 !important;}”][vc_column_text]\r\n

Attract talents, inspire creativity, and boost productivity with a modern working environment at Dreamplex<\/span><\/h2>\r\n[\/vc_column_text][vc_btn title=”Explore your ideal workspace” style=”outline-custom” outline_custom_color=”#203d76″ outline_custom_hover_background=”#203d76″ outline_custom_hover_text=”#ffffff” shape=”square” align=”left” i_align=”right” i_icon_fontawesome=”fas fa-arrow-right” add_icon=”true” custom_onclick=”true” el_class=”bt bt-outline” custom_onclick_code=”scheduleCall()”][\/vc_column_inner][vc_column_inner width=”1\/2″ css=”.vc_custom_1734013261328{background-image: url(https:\/\/dreamplex.co\/wp-content\/uploads\/2023\/07\/Dreamplex-Le-Hien-Mai-van-phong-rieng.jpg?id=11102) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_empty_space height=”20 rem”][vc_empty_space height=”20 rem”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”4rem”][vc_empty_space height=”4rem”][vc_column_text css=””]So far, 72% of organizations worldwide have already integrated AI into at least one business function, according to a <\/span>2024 McKinsey survey<\/b>.\u00a0<\/span>\r\n\r\nIndustries like healthcare (40% adoption), automotive (18%), finance, and manufacturing are using AI to improve diagnostics, efficiency, risk assessment, and quality control (Forbes<\/a>, Tech Bullion<\/a>, Computer Weekly<\/a>).<\/span>\r\n\r\nIn 2025, Vietnamese businesses that integrate AI strategically will experience significant boosts in efficiency, creativity, and customer engagement, setting new standards for innovation and competitiveness in Southeast Asia.<\/span>\r\n

2. Unlocking the Potential of Gen Z<\/b><\/h3>\r\nVietnam\u2019s young, dynamic workforce is more than just an asset\u2014it\u2019s a competitive advantage.\u00a0<\/span>\r\n\r\nMr. Pawel Gorski<\/b>, Co-Founder & CEO of Tribee.io, notes, <\/span>\u201cVietnam’s big chance in 2025 is leveraging AI to empower its young, talented workforce to achieve more with less. Motivated and quick to adapt, these professionals are already excelling in software development, marketing, and beyond.\u201d<\/span><\/i>[\/vc_column_text][vc_single_image image=”11354″ img_size=”1920×1080″ alignment=”center” css=””][vc_column_text css=””]A <\/span>2024 PwC Asia Pacific Workforce Hopes and Fears Survey<\/b><\/a> reveals that 71% of Vietnamese employees feel they can fully showcase their skills, and 75% believe their employers support skills development.<\/span>\r\n\r\nAdditionally, a <\/span>2024 Michael Page Vietnam report<\/b><\/a> shows that 36% of Vietnamese employees actively use AI tools in their roles. Whether streamlining operations or enhancing creativity, this generation\u2019s adaptability ensures they remain ahead in a competitive global market.<\/span>\r\n\r\nInvesting in upskilling and providing access to advanced tools is essential for unlocking Vietnam\u2019s Gen Z potential. This isn\u2019t just about adopting technology but fostering a culture of innovation and adaptability for long-term success.<\/span>\r\n\r\nWith the enthusiasm and adaptability of Gen Z, 2025 is set to be a year where young Vietnamese professionals propel businesses forward, combining fresh perspectives and digital fluency to make Vietnam a standout hub for innovation.<\/span>\r\n

3. Social Commerce: The New Frontier of Consumer Engagement<\/b><\/h3>\r\nAs shopping behaviors evolve, social commerce is emerging as a game-changer in Vietnam.\u00a0<\/span>\r\n\r\nMr. Abishek Mathur<\/b>, Founder of Potential Lab and former Chief People Officer at VNG, describes social commerce as a space where <\/span>\u201ceCommerce blends with social entertainment,\u201d<\/span><\/i> with platforms like Facebook, TikTok, and Shopee driving this trend.<\/span>[\/vc_column_text][vc_single_image image=”11372″ img_size=”1920×1080″ alignment=”center” css=””][vc_column_text css=””]Unlike traditional online shopping, social commerce merges engagement and convenience, offering a seamless experience that resonates with today\u2019s consumers.<\/span>\r\n\r\nMr. Soames Hines<\/b> highlights how AI enhances social commerce by enabling personalized and efficient marketing workflows. He observes, <\/span>\u201cThe shift from influencer marketing to community marketing is redefining consumer trust. Authentic engagement, powered by AI tools, fosters deeper connections and builds loyalty.\u201d<\/span><\/i> In other words, it\u2019s not just about selling products but creating meaningful interactions that foster long-term relationships.<\/span>\r\n\r\nAccording to <\/span>Decision Lab<\/b><\/a>, 46% of Vietnamese consumers have adopted social commerce in the past two to five years, driven by platforms like TikTok and Shopee. Using AI to analyze consumer behavior and tailor experiences will help businesses thrive in this dynamic space.<\/span>\r\n

Seizing Vietnam\u2019s Opportunities in 2025<\/b><\/h3>\r\nVietnam is poised for remarkable opportunities in 2025, driven by advancements in AI, a talented workforce, and innovative trends like social commerce.\u00a0<\/span>\r\n\r\nOur experts highlight the potential for businesses to transform workflows, harness Gen Z creativity, and redefine consumer engagement through authenticity and technology.<\/span>\r\n\r\nBy embracing these strategies and adapting to the rapidly evolving landscape, Vietnamese businesses can set the pace for innovation and growth.\u00a0<\/span>\r\n\r\nHaving the right workspace can transform your business for 2025.<\/b>\r\n\r\nDreamplex workspaces are more than offices; they are innovation hubs designed to help companies unlock their potential.\u00a0<\/span>\r\n\r\nWith Dreamplex, you\u2019ll gain access to cutting-edge facilities, a vibrant network of industry leaders, and a workplace culture that attracts top talent. Dreamplex ensures your business is not only ready to adapt to change but positioned to lead in this transformative era.<\/span>\r\n\r\n2025 is the year to seize Vietnam\u2019s boundless opportunities\u2014and with Dreamplex, you\u2019ll have everything you need to explore, adapt, and succeed on the global stage.<\/span>[\/vc_column_text][vc_row_inner equal_height=”yes” content_placement=”middle” el_class=”blog-banner”][vc_column_inner el_class=”t-order-2″ width=”1\/2″ css=”.vc_custom_1701795473806{padding-top: 4rem !important;padding-right: 4rem !important;padding-bottom: 4rem !important;padding-left: 4rem !important;background-color: #e3edf6 !important;}”][vc_column_text css=””]\r\n

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