The atmosphere in Vietnam’s executive boardrooms has fundamentally changed. Two years ago the debate centered on a binary choice between remote work and the office. As we move through 2026 the question is more nuanced and urgent. Leaders now ask how they create a workspace that competes with the comfort of home while making financial sense in a volatile global economy. The answer for many agile companies lies in the serviced office model.
This solution prioritizes experience over square footage and flexibility over rigid long-term liabilities. We are seeing a structural shift in how businesses consume real estate – moving away from ownership and management toward a service-based consumption model.

For decades business growth in Ho Chi Minh City and Hanoi was physically tethered to real estate obligations. If a country manager wanted to hire 50 people they signed a five-year lease. They hired an interior designer. They buried significant capital in concrete, glass, and imported furniture.
That model is breaking.
In 2026 we are witnessing a decoupling of headcount from real estate obligations. Market data indicates that while Grade A vacancy rates remain fluid demand for turnkey, hospitality-led workspaces has surged. Companies refuse to amortize fit-out costs over five years when their business needs might change in six months. The serviced office sector absorbs the demand that traditional landlords lose because it offers a buffer against uncertainty.
The strongest driver for this shift is financial efficiency. For a country manager or CEO locking 20% of operating capital into an office fit-out is difficult to justify to regional headquarters. That capital sits stagnant in furniture and drywall rather than driving growth.
The modern serviced office enables companies to shift entirely to Operational Expenditure (OPEX). There are no hidden restoration costs. There are no depreciation schedules for furniture. There are no surprise maintenance fees when the air conditioning fails in the middle of a heatwave.
Everything is wrapped into a single predictable monthly invoice. This office cost optimization is not about penny-pinching. It is about freeing up capital for R&D, talent acquisition, and market expansion. A business remains liquid and agile ready to deploy cash where it generates a return.

If the financial argument appeals to the CFO the experience argument appeals to the HR Director. Employees have become discerning consumers of workplace experiences. They do not want a desk. They want a destination.
Leading providers like Dreamplex have pioneered this shift by treating tenants like hotel guests rather than occupants. The front desk operates less like security and more like a concierge. The pantry feels less like a breakroom and more like a high-end café.
When a workspace partner handles the hospitality aspect – from fresh coffee to community events – it removes a massive operational burden from the HR team. Operations managers no longer waste time managing cleaning crews or internet providers. They focus entirely on culture and performance. The office becomes a service that the company consumes guaranteeing a consistent premium experience for staff without the management headache.
While 2026 is a year of growth the global economic climate remains unpredictable. Multinational corporations (MNCs) show hesitation regarding 5-year commitments. They need the ability to scale up for a specific project or scale down during a lean quarter without penalty.
Flexible office solutions provide this elasticity. A company starts with a private suite for 20 staff. As they secure funding or win new contracts they expand to 50 within the same building without renegotiating a complex lease or changing their business registration address.
This ability to breathe with the market is a competitive advantage that static real estate cannot offer. A traditional lease is a cage. A flexible agreement is a platform that adapts to the size of the business in real-time.
To understand the value proposition clearly we must look beyond the price per square meter. We must evaluate the total cost of occupancy and operation. The headline rent of a traditional space often masks the significant costs of operation and management.
Decision factor | Traditional Office | Flexible Office (Serviced Office) |
Investment Cost (CAPEX) | Very high (Construction, furniture, long deposit) | Zero (Rent only) |
Setup Time | 3 – 6 months | Immediate move-in |
Legal/Admin Support | Completely self-managed | Available (Reception, Mail, IT Support) |
Flexibility | Low (3-5 year contract) | High (Monthly/Yearly, easy expansion) |
Hospitality Experience | None | 5-star hotel standard |
Time is an overlooked currency in the Vietnam market. Setting up a traditional office involves permitting, contractor management, fire safety inspections, and procurement. This process drags on for months. For foreign firms entering the market or local companies relocating this downtime is expensive.
A turnkey office solution for MNCs eliminates this friction. A team lands in Ho Chi Minh City on Monday. By Tuesday morning they are fully operational. The internet is secure. The coffee machine is on. The access cards are ready.
This speed is critical. We often see a rush in Q4 where businesses aim to settle before the Lunar New Year (Tet) break. They want to maximize productivity immediately when the new fiscal year begins. Only a serviced solution allows for this rapid deployment.
For smaller agencies or representative offices image dictates perception. Hosting a client in a Grade B building with a dimly lit lobby sends a specific message. Meeting them in a lounge that rivals a 5-star hotel sends a very different one.
By choosing a serviced office in a prime location smaller entities gain access to Grade A infrastructure at a fraction of the cost. They use premium addresses, impressive meeting rooms, and professional reception services. It allows boutique firms to project the stability and prestige of a global enterprise from day one.
The reception team greets guests professionally. The meeting rooms come equipped with the latest video conferencing technology. These details build trust with clients who might otherwise be skeptical of a smaller operation.

Dreamplex has engineered its spaces specifically to send positive signals that drive performance, connection, and well-being. Every design choice reflects workplace psychology principles to support your workplace strategy 2026:
Yes it is highly viable in 2026. Modern serviced offices now offer dedicated “enterprise floors” or large private suites. These spaces allow for custom branding and internal meeting rooms offering the privacy and culture control of a traditional lease with the flexibility of a service agreement.
Speed is the primary advantage. Most turnkey solutions allow for move-in within 24 to 48 hours after signing. Since IT infrastructure furniture and utilities are already active your team simply needs to bring their laptops to start working immediately.
Leaders should focus on “The Commute-Worthy Office.” Strategies must prioritize hospitality high-end amenities and community connection to compete with the comfort of working from home. The trend moves away from density and rows of desks toward collaborative zones and social spaces.
The main benefits are risk mitigation and cash flow preservation. Startups avoid sinking capital into fit-outs (CAPEX) and avoid being locked into long leases. This allows them to scale space up or down as their team size fluctuates with funding rounds or market shifts.
It works by converting fixed capital costs into variable operating costs. You eliminate hidden expenses like maintenance cleaning security and reception staff salaries. You pay only for the private space you occupy while sharing the cost of high-value common areas like kitchens and lounges.
The office is not dead. However the era of the passive empty shell is over. Companies today require active environments that contribute to their bottom line and their culture. Whether through all-inclusive office packages that simplify accounting or community-driven spaces that spark collaboration the market is voting with its feet.
For leaders planning their 2026 strategy the choice is clear. You are either in the real estate business managing contractors and air conditioners or you are in your actual business. Providers like Dreamplex have proven that outsourcing the workspace offers more than an office for rent. It provides a platform for growth removing the friction of real estate so that teams focus on what truly matters – their work.
Contact Dreamplex for a free consultation and explore special offers this month:
Private when you need focus. Open when you need energy. Human, always.
We create “A Better Day at Work” that perfectly meets the needs of fast-growing companies that understand that their young employees expect more from their workplace.
Well-designed private, branded offices, 5-star hospitality-level care, and a savvy c help those companies attract, engage, and retain Millennial and GenZ talent in Vietnam.
Dreamplex has 5 locations in Ho Chi Minh City, 1 in Hanoi, and looks to expand further in 2026 to create a better workplace for even more people-centric companies and their employees. Companies like Tiki, AIA, Sky Mavis, Samsung, and more trusted Dreamplex to offer the best office for their teams.
WE CREATE A BETTER DAY AT WORK.