DOT Property Needed an Address in District 1. They Found Something Harder to Leave

An office for rent in District 1 turned into something more tangible than DOT Property Vietnam – a property portal under global group LIFULL Connect – actually expected. They have been based at Dreamplex Tran Quang Khai for nearly a decade. In that time, Country Manager Ngoc Bui has never seriously considered moving. Not for lack of options. But because here, he found something that good-looking office spaces rarely come with: people you can trust, and a community worth belonging to.

The Reverie Saigon.

Close to 200 guests fill the ballroom – senior property executives, award advisory board members, market experts, journalists. The Dot Property Vietnam Awards, now in its ninth edition, is in full swing. Dreamplex has just been named Best Serviced Office Provider – for the second year in a row.

The person presenting the award also signs a lease with Dreamplex every year. Has done since 2017.

When the Judge Has Been a Member All Along

Ngoc Bui is Country Manager of DOT Property Vietnam, a property portal under LIFULL Connect – a global group headquartered in Spain, operating across 63 countries. Alongside its search and listing services, DOT Property runs the Dot Property Vietnam Awards, now entering its ninth and tenth editions, drawing close to 200 senior industry representatives and experts each year. It is widely regarded as one of the most credible real estate award programmes in the region.

In other words, Ngoc and his team spend the year assessing service quality across the property sector – including the serviced office HCMC market. His perspective is not that of an outside observer.

Which makes his choice of office for rent in District 1 for his own company worth paying attention to.

2017 – Why a Closed Room Stopped Working

Before Dreamplex, DOT Property was based at TNR Tower on Nguyen Cong Tru Street, District 1. A traditional private office – door shut, a handful of people, quiet in a way that started to feel confining.

“With a team of five, you don’t need much. But that model isolates you. It’s just the same people, the same room, every single day.”

At that moment, Barack Obama visited Dreamplex during his trip to Vietnam. The name landed with broader recognition almost overnight. Ngoc was already looking for a new space. The timing worked.

“It didn’t take long to decide. There were two things we needed – the right model, and a District 1 address. Dreamplex answered both.”

He compares the feeling of that first decision to choosing a restaurant with strong reviews – you go on criteria, but you only really know once you’re there. He tried it. Eight years later, he hasn’t left.

Why District 1 – and Why Tran Quang Khai Specifically

For a company in property media and communications, finding an office for rent in District 1, or a premium serviced office in District 1 HCMC is less a preference than a professional requirement.

DOT Property’s clients are developers, brokers, banks, and investment funds – most of whom operate and transact in the city centre. A District 1 address carries weight in the first impression. It signals something before a single word is spoken.

What the space has to offer

Dreamplex Tran Quang Khai sits across floors 5 and 6 of IMC Tower, 62 Tran Quang Khai, Tan Dinh. It borders District 1, Phu Nhuan, and Binh Thanh – accessible from District 3, the airport corridor, and most of the inner city without the gridlock of the main CBD arteries. Close enough to matter. Easy enough to actually use.

The interiors were designed by UK-based designer Rosemary Cook – considered and colorful without being loud. Floor-to-ceiling windows bring in natural light throughout the day. The workspace layout offers genuine variety: standing desks, fixed desks, focus zones, phone booths, lounge seating – different setups for different tasks, so the team isn’t forced into one configuration from morning to evening.

One detail Ngoc still mentions eight years in: the space changes. Every few weeks, the décor shifts – not a complete overhaul, but enough that people who work here daily don’t feel like the environment has stopped moving.

“A place that looks the same for three years – people stop seeing it. This one keeps you noticing.”

Other factors contribute, too

On the meeting room side: four rooms with integrated projectors, each accommodating up to 12 people. A German-imported Dorma folding partition system allows the rooms to open into a workshop or seminar space for 50 to 70 – practical for a team that regularly hosts press briefings and partner events. And the thing Ngoc comes back to most when describing the value of this flexible workspace in Vietnam: one invoice each month, covering everything – power, internet, housekeeping, reception. No vendor juggling, no bill surprises.

“We just focus on our work. Everything else is taken care of.”

The Front Desk as a Business Tool

There is something about Dreamplex’s reception function that rarely shows up in a comparison of options about office for rent in District 1 – but shapes how DOT Property actually operates.

As a media company, DOT Property sees regular foot traffic: partners, press, and occasionally people who arrive without an appointment and without a clear reason to be there. In a traditional private office, the team handles all of that directly. At Dreamplex, the Member Experience team acts as the first point of contact.

“When guests arrive, the team receives them and messages us. It’s a clean process. And when there’s someone we don’t want to meet – no prior appointment, not relevant to what we’re doing – they filter that for us. That actually makes our operations run better.”

It’s the kind of detail that doesn’t appear on a pricing sheet, but adds up across a working week.

Not the Design. Not the Price. This.

Eight years is a long time to stay in one place. The managed office Vietnam market has expanded considerably since 2017 – more providers, more locations, more competitive pricing. DOT Property has had every opportunity to move.

When asked what has kept them, Ngoc doesn’t lead with the design. Not the location. Not the cost.

He talks about the Member Experience team.

“Since we moved in, not one person here has made us feel unwelcome. Not once in eight years. That’s not luck. That’s culture.”

Dreamplex trains its operations team to hospitality standards – hotel-grade, not building management-grade. The difference is felt in small moments that accumulate. Guests are greeted properly. Requests are followed through. Arriving in the morning feels like a choice rather than a commute.

Ngoc calls it the reason they have “stayed longer” than anyone planned.

“Trustworthy and Safe” – How He Puts It After Eight Years

When asked what Dreamplex has given DOT Property that he values most, Ngoc pauses, then answers simply:

“Trustworthy and safe.”

“We work here, we leave things here, we go home – and nothing has ever gone missing. Letters arrive properly. From the security team to reception to the cleaning staff – everyone is reliable. That feeling isn’t something you find everywhere.”

Then there is the other dimension of trust – how Dreamplex has shown up during harder years. Annual renewals mean the conversation happens every twelve months, and not every year is a good one. There were periods when DOT Property needed flexibility, and the management team listened.

“I know it’s a business relationship. But when people genuinely want you to stay and make it work – you can feel the difference. It’s not the same as just keeping a contract in place.”

He puts this forward not as praise but as an expectation: that as Dreamplex grows, it holds onto that quality with the companies that have been there since the beginning.

What a Communications Person Sees That Others Miss

Ngoc works in communications. His job is to connect people and information. So it’s not surprising that when he looks at the Dreamplex member community, he sees something most tenants overlook.

At any given location, there are three or four companies sharing the same floor. Most of them are growing SMEs. Their needs – services, partnerships, new clients – are often sitting right there, a few doors down, unknown to either side.

From that observation, he has proposed the idea of structured business matching – intentional connection between member companies, using Dreamplex’s existing community as the platform. No large budget required. No complex infrastructure. Just someone willing to make the introduction.

“I’m not thinking about profit. Just creating a space where people can grow together.”

He also recalls the workshops and community events Dreamplex has run for members in the past – and is direct about the fact that he valued them. Not because attendance was expected, but because they created something another office for rent in District 1 never could: a natural reason to meet people outside your own team.

One Person. Two Decisions. Same Reason.

In 2025, Ngoc handed Dreamplex the Best Serviced Office Provider award at The Reverie Saigon. A few months later, he renewed his lease for another year.

Not because being a member influenced the award. Not because winning the award influenced the renewal.

Both came from the same place – the assessment of someone who has spent long enough in this market to tell the difference between an office that performs well on paper and one that actually delivers, day after day.

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Dreamplex Tran Quang Khai – Floors 5–6, IMC Tower, 62 Tran Quang Khai, Tan Dinh, District 1. A premium serviced office in District 1 HCMC from VND 4,350,000 per desk per month – all-inclusive, move-in ready, for teams of 2 to 150. Contact us for a free consultation and explore special offers this month:

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